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   News Release Contact: Michelle Smith, VP of Marketing 781.639.7088 MomsGuide.com, Inc. Mom's Guide to Sports to Offer Integrated Marketing Package for Consumer Product Companies Targeting Mothers Marblehead, MA, July 24, 2002 - Mom's Guide to Sports today announced that it has formalized a promotions offering, combining web and print-publications media, to consumer product companies whose brands target mothers. This bundled Mom' Guide to Sports offering includes the ability for various brands to provide purchasers of their products with co-branded Mom's Guide to Sports web content on sports information - rules, terms, diagrams - on their product website. And, integrated to this web-based information and promotion, brands can disseminate the original Game-time Guides - laminated, durable flyers with all the rules, terms and illustrations of kids' sports - which can be sent to consumers via direct mail campaigns, registration promotions, premium in-store give-aways, and at sponsored sports events. "Brand managers from the various consumer categories categories have indicated a tremendous interest in the Mom's Guide to Sports series to help promote their consumer products across different media," said Michelle Smith, VP of Marketing for MomsGuide. She added, "This integrated marketing package of Mom's Guide to Sports print and web media is an effective promotional tool for them." About Mom's Guide to Sports Mom's Guide to Sports is a property of MomsGuide.com, and is based in Marblehead, Massachusetts. The company is developing an integrated media brand in "Mom’s Guide to Sports" and combining the web, print publishing, and broadcasting with content, community, and commerce geared toward sports-moms. Return to index Entire contents copyright © 1997-2006, MomsGuide.com , Inc. All rights reserved. Reproduction in any form for commercial re-use without prior written permission is forbidden. “Mom’s Guide to Sports” is a registered trademark of MomsGuide.com, Inc. |
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