  
 
|
 |
   News Release Contact: John Rourke, Founder 781-639-7088 MomsGuide.com, Inc. Michelle Smith Joins MomsGuide.com as VP of Marketing and Business Development Marblehead, MA, July 18, 2000 - MomsGuide.com, a new company developing an integrated media brand for sports-moms, today announced that Michelle Smith has joined the company as vice president of marketing and business development. Smith, formerly with Mast Industries, Inc., a subsidiary of The Limited, Inc. (NYSE: LTD) is primarily responsible for overseeing sales of GameTime Guides from the "Mom’s Guide to Sports" series and extending the "Mom’s Guide to Sports" brand on the web and other media. "My job is to manage the fast growth of the popular GameTime Guides to major retailers and youth sports leagues across the country and further develop the ‘Mom’s Guide to Sports’ brand in other media by forming new strategic partners," said Smith. "It’s exciting to work on a focussed brand that resonates with the proverbial soccer-mom, and our forthcoming sports site at MomsGuide.com with content and e-commerce for this demographic will be truly unique," she added. "We’re delighted to have Michelle Smith join the MomsGuide.com team," said John Rourke, founder of the company. He added, "Michelle’s proven business skills and successful track record will help our company immensely in the new markets we are pursuing with the "Mom’s Guide to Sports" brand. Michelle Smith joins MomsGuide.com from Mast Industries where she held numerous marketing and product management roles over the course of eleven years in the 1.4 billion-dollar clothing manufacturer. She was responsible for the growth of three different apparel businesses that grew from $2 million to $43 million in annual revenues, and she developed several successful production agreements and vendor partnerships in over a dozen countries around the world. About MomsGuide.com MomsGuide.com, is a new company based in Marblehead, Massachusetts. The company is developing an integrated media brand in "Moms Guide to Sports" and combining the web, print publishing, and broadcasting with content, community, and commerce geared toward sports-moms. Created by a mom for moms, "Mom's Guide to Sports" will launch on the web in September of 2000 and will feature a range of information for soccer-moms and their sports-crazed children. Basics of the game rules that kids play with diagrams and illustrations, nutrition and fitness information for growing sports-kids, local community tools to communicate with other busy moms, practice and game scheduling calendars, and a place to shop for sporting goods will all be featured on this channel. And the popular GameTime Guide publications from the Mom's Guide to Sports series, now sold through retailers across the country, will be available to purchase online at MomsGuide.com. Return to index Entire contents copyright © 1997-2006, MomsGuide.com , Inc. All rights reserved. Reproduction in any form for commercial re-use without prior written permission is forbidden. “Mom’s Guide to Sports” is a registered trademark of MomsGuide.com, Inc. |
|
 |